Starting the Conversation for Our Communities

While attending UC Berkeley and the University of Michigan in 2018, Sean and Robert Li launched student podcasts to capture stories from their respective communities. These podcasts grew into platforms for students to connect over shared experience and tap into institutional knowledge for professional and personal growth.

We believe every institution has meaningful stories to tell. However, we recognize that staff bandwidth and resource constraints leave many untold. University FM was founded with the mission to connect people through stories, and is committed to providing the tools that you need to create and sustain an impactful podcast.

Why are Higher-Ed Institutions
Investing in Podcasts?

With so much media vying for our attention, it can be hard for institutions to communicate stories. But podcast storytelling has the power to cultivate deeper relationships within communities and share compelling and authentic stories.

Podcasts gain trust

Build brand affinity and gain a deeper understanding of your people. Leverage this intimate, voice and emotion-driven medium to tell stories authentically.

Podcasts demonstrate purpose

Shape stories that reflect your mission and values. Have real people share their real perspective to represent the dynamic spirit of your community.

Podcasts raise brand awareness

Podcasts are unique in their ability to build relationships over time. Feature content that resonates at every stage from brand awareness through advocacy.

Putting Our Values to Work

As our team grows, we’re always striving to stay anchored to the things that matter. These values guide everything we do, from production to collaboration.

Growth Mindset

We welcome experimentation and embrace failures as opportunities to better our craft.

Ownership Mentality

We take responsibility for outcomes and make decisions based on desired results.

Intentional Diversity

We continually broaden our perspective with a wide range of people, cultures and ideas.

Start the Conversation for Your Community

Are you thinking about podcasting but don’t know where to start? Or are you looking to take your podcast to the next level? We’re ready to help.