The Art of Podcast Virality
Podcast virality occurs when a podcast experiences a sudden spike in attention, whether in the form of episode listens and downloads or social media shares and likes. Because podcast virality is often a multiplatform event, podcasters who want to achieve increased audience attention should maintain an active presence on the platforms that their audiences are […]
Ethan Fixell on Podcast Superfans
Podcast superfans are a valuable aspect of successful podcasts. Superfans not only consistently engage with podcasts themselves but can also boost podcast engagement by spreading the word about your show. Earning the dedication of casual listeners requires a dynamic and interactive process of targeted marketing and successful communication of enthusiasm and excitement. Accomplishing this can […]
Turning Podcast Listeners into Superfans
While superfans might be in the minority of listeners, they can make a big impact on your brand. These listeners begin as first timers, then become occasional listeners. Occasional listeners become regular listeners, regular listeners become fans and fans become superfans. Through a series of positive interactions and experiences with your podcast, listeners form a […]
A Marathon, Not a Sprint: Podcasters on Podcast Consistency
Successful podcasts all have one thing in common: consistency. From steadiness with podcast content to establishing a regular content release schedule and developing frequent marketing strategies, staying consistent with podcast production and marketing is key for fostering podcast growth. But maintaining the production of quality content and keeping up with scheduling and marketing responsibilities is […]
Brand Consistency for Higher Education Podcasts
Podcast consistency isn’t just about sticking to a schedule. It’s also about creating a cohesive brand narrative over the long run. In a world with so many unknowns, podcast audiences want to know that your podcast will consistently deliver high-quality, worthwhile content that sticks with a theme. With a relevant and consistent theme, you’ll keep […]
How to Stay Consistent with Podcasting
Lots of creators start podcasts, but how many stay consistent? It can be tempting to give up podcasting after a couple of months of low-performing content. But achieving podcast success might not be as far off as you think—research shows that if your podcast gets 25-30 downloads per month, you’ll already be in the top […]
Podcasters’ Perspectives on Holiday Breaks
Holiday breaks can be a time of uncertainty for podcasters. As the holiday season approaches, numerous are seemingly left unanswered. How do you decide whether or not to publish over a break? If you do publish, what do you publish? How do you announce a break? And how do you navigate returning to content production […]
How to Announce a Holiday Break: Podcast Edition
Navigating the holidays as a podcast creator can be challenging. During this time, many content creators choose to take a break. Now, there’s nothing wrong with taking breaks. In fact, we recommend it! Taking time away from the pressures and responsibilities of content creation can ensure that you’re feeling rested and ready to continue making […]
Podcast Growth: What Is It, and How Can You Achieve It?
When you think of the phrase podcast growth, you might think of metrics and data. This information often includes highest performing episodes, subscriptions, reviews and ratings, the number of downloads and listens per episode, times the episodes were downloaded, listening lengths, listener demographics such as location, number of shares and website traffic, to name a […]
How a Digital Strategy Can Help Your Business Prepare for Another Global Crisis
Discover ways your business can prepare for the inevitable — the next global crisis. Learn how to rethink and redesign for a more resilient business model so your business can bounce back stronger.
Best Podcast Editing Software in 2020 and Why You Need It
Find the best software for podcast editing. Learn why you need an all-in-one tool to record, edit, and transcribe your podcast. Explore your cutting-edge options and streamline your podcasting process now.
10 Common Podcasting Mistakes and How to Avoid Them
Discover the most common podcasting mistakes and how you can avoid them. Prevent the biggest podcast mistakes before they happen and you’ll be more likely to meet your podcasting goals.
5 Free Podcast Courses to Take Online During Lockdown
Discover the best free podcast courses online. Learn the pillars of podcasting from industry veterans. They’ll teach you how to plan, market, and launch your podcast project from home during lockdown.
Podcasting SEO: Everything You Need to Know About Keywords
Are you thinking about getting into the world of podcasting? Or, you already have your own podcast but are struggling to get the listener count that you had hoped for? Podcasting SEO may be the key to success you’ll want to learn about. SEO stands for search engine optimization. It is what helps potential viewers […]
10 Ways to Improve Your Podcast Ranking
Becoming successful in the podcast industry is without a doubt one of the most enjoyable, rewarding experiences you can have as a content creator. With the ability to talk about what you want, say what you want, and have who you want on the show, it is all up to you. With that in mind, […]
The Best Free Podcast Hosting Sites of 2020
Getting your podcast up and running is a pretty taxing creative endeavor. But one of the things you have to think about, beyond actually putting the content together and recording your episodes, is how you’ll get your podcast distributed to your listeners and who’ll “host” the show (in terms of server space). Finding a Podcast […]
10 Critical Elements of a Successful Podcast
What makes a great podcast? Turns out, there are lots of factors that can influence whether a podcast show will be successful or flounder before sputtering out. Beginners often focus on a single element to maximize their chances of winning the podcast market (or at least the market for their niche). Let’s go over the […]
How to Start a Business in a Recession Via Podcast Episodes
A great business idea is in your head and you’ve made the preliminary steps to get it up and running. But your eyes are glued to the news discussing an oncoming recession and you feel cheated or devastated. After all, it’s not wise to start a business during a recession… right? The truth, as with […]
How to Start a Podcast in 2020
Try to think of more conclusive proof of commitment, trust, and loyalty than listening to a person go on and on about a topic. It mostly takes around 5-7 minutes tops to read a blog post, or mostly just skim through it. Podcasts, on the other hand, can last anywhere between 5 minutes and 7 […]
Why Your Small Business Needs A Podcast
Podcasts are a bit like modern-day radio shows; only they’re easier to make and cheaper to produce. All you need is a mike (or two), a digital recorder, and the willingness to talk and keep the whole thing interesting. Once you’ve recorded it, you can post the episodic audio-content concerning a specific niche on platforms […]
10 Ways to Improve Your Broadcasting and Speaking Skills
If you want to work in broadcasting, the first thing to focus on is your voice. Even for those who have been broadcasting for some time, there is always room for improvement. You should develop your voice for TV, radio, or podcasts so that you sound professional when you speak into the microphone. In previous […]
Our 10 Top Tips For Podcast Interviewing Skills
Conducting an informative and engaging interview requires excellent skills. Whether you are interviewing guests for your blog, website, or podcast, the insights should provide your audience with the right information. You cannot extract solid advice or guidance from your interviewee by simply asking cookie-cutter questions or having a regular conversation. Famous interviewers and podcasters like […]
What Equipment Do We Use and Recommend for Podcasting in 2020?
If you have been curious about what equipment our teams prefer to use, you’ve come to the right place! We have a shortlist of equipment that we recommend to our clients. This is by no means the universe of equipment but from our team’s years of experience and research, these are the items we recommend. […]
Top 10 Reasons Your Business or Organization Should Launch a Podcast
The advancement in technology has lead to the implementation of digital tools and innovative products in the industries. As various aspects of businesses are transforming every day, these tools have proved to be necessary to stay up in such a highly competitive market. Podcasting has gathered immense popularity over the years. A podcast is a […]