5 Best Interdisciplinary Podcasts to Expand Your Knowledge in 2026
The best leaders lead with curiosity. In a fast-moving world, staying sharp requires engaging with ideas that challenge assumptions and expand perspective. These five podcasts feature lifelong learners and bold thinkers who push beyond conventional limits, inviting listeners to question, reflect, and think differently about the world around them. If you value thoughtful and meaningful […]
Are Podcasts Still a Viable Communication Strategy for Universities & Institutions in 2026?
In a digital world overflowing with content, universities and institutions face a common challenge: how do you reach people in a way that actually cuts through the noise? Social media, email marketing, webinars, virtual events — the list of communication tools keeps growing. Yet one medium has quietly held its ground for years: podcasting. So […]
What Does it Mean to Go Viral?
Going viral. You’ve probably seen posts on social media platforms like TikTok blow up overnight, or maybe you’ve seen YouTube videos gain traction within mere hours. Going viral on these platforms is often a mix of intentional content creation skill, creator attention to the target audience and latest trends and knowledge of algorithms. But what […]
The Art of Podcast Virality
Podcast virality occurs when a podcast experiences a sudden spike in attention, whether in the form of episode listens and downloads or social media shares and likes. Because podcast virality is often a multiplatform event, podcasters who want to achieve increased audience attention should maintain an active presence on the platforms that their audiences are […]
Podcasters on Diversity and Inclusion
Diversity and inclusion within the podcasting world takes on many forms. Podcasters can focus on a series of topics centering around the theme of diversity and inclusion within their content, feature guests from diverse backgrounds on their episodes, or share their platform with co-hosts from different backgrounds. Regardless of the approach, thoughtful podcasters aim to […]
Ethan Fixell on Podcast Superfans
Podcast superfans are a valuable aspect of successful podcasts. Superfans not only consistently engage with podcasts themselves but can also boost podcast engagement by spreading the word about your show. Earning the dedication of casual listeners requires a dynamic and interactive process of targeted marketing and successful communication of enthusiasm and excitement. Accomplishing this can […]
Turning Podcast Listeners into Superfans
While superfans might be in the minority of listeners, they can make a big impact on your brand. These listeners begin as first timers, then become occasional listeners. Occasional listeners become regular listeners, regular listeners become fans and fans become superfans. Through a series of positive interactions and experiences with your podcast, listeners form a […]
What Are Podcast Superfans?
Lots of podcasts have fans—listeners who admire and show continuous interest in the content shared. But how many podcasts have superfans? You know, the people who are so invested in their podcast of choice that they not only willingly carve out time in their busy schedules to keep up with that podcast, but also become […]
A Marathon, Not a Sprint: Podcasters on Podcast Consistency
Successful podcasts all have one thing in common: consistency. From steadiness with podcast content to establishing a regular content release schedule and developing frequent marketing strategies, staying consistent with podcast production and marketing is key for fostering podcast growth. But maintaining the production of quality content and keeping up with scheduling and marketing responsibilities is […]
Brand Consistency for Higher Education Podcasts
Podcast consistency isn’t just about sticking to a schedule. It’s also about creating a cohesive brand narrative over the long run. In a world with so many unknowns, podcast audiences want to know that your podcast will consistently deliver high-quality, worthwhile content that sticks with a theme. With a relevant and consistent theme, you’ll keep […]
How to Stay Consistent with Podcasting
Lots of creators start podcasts, but how many stay consistent? It can be tempting to give up podcasting after a couple of months of low-performing content. But achieving podcast success might not be as far off as you think—research shows that if your podcast gets 25-30 downloads per month, you’ll already be in the top […]
Podcasters’ Perspectives on Holiday Breaks
Holiday breaks can be a time of uncertainty for podcasters. As the holiday season approaches, numerous are seemingly left unanswered. How do you decide whether or not to publish over a break? If you do publish, what do you publish? How do you announce a break? And how do you navigate returning to content production […]
How to Announce a Holiday Break: Podcast Edition
Navigating the holidays as a podcast creator can be challenging. During this time, many content creators choose to take a break. Now, there’s nothing wrong with taking breaks. In fact, we recommend it! Taking time away from the pressures and responsibilities of content creation can ensure that you’re feeling rested and ready to continue making […]
Community Development and Growth
Podcast listeners are some of the most enthusiastic audiences in the media market— successful podcasts have listeners who keep returning week after week and month after month for new episodes. But what aspects of a higher education podcast draw these listeners in, and why do they willingly dedicate time to it even as they juggle […]
Podcast Growth: What Is It, and How Can You Achieve It?
When you think of the phrase podcast growth, you might think of metrics and data. This information often includes highest performing episodes, subscriptions, reviews and ratings, the number of downloads and listens per episode, times the episodes were downloaded, listening lengths, listener demographics such as location, number of shares and website traffic, to name a […]
Podcast Review
Initially, choosing a podcast topic might seem easy. Just pick a subject you want to explore and start, right? Although you might be tempted to figure out the details of your topic later on, planning those details now can ensure your podcast starts off strong. Podcast review criteria There are a few criteria that […]
3 Steps for Finding Your Podcast Niche
In an ideal world, the first podcast topic you choose is entirely unique. You’d be the only podcaster covering your chosen topic, so all listeners would automatically tune in to listen to your podcast. You wouldn’t have to worry about differentiating your topic from others, because there would be no competition. But in the real […]
4 Non-academic Podcast Topics for Your Institution
Career podcasts and the student/alumni spotlights are popular podcast choices.There are a decent amount of university-based podcasts and social media channels out there with one of those topics. While these topics certainly provide useful information to their audiences, they focus on aspects of the higher education experience that are already widely discussed. Students are used […]
Podcasts College Students Listen To
A recent study showed that younger audiences spent more than twice the time listening to podcasts compared to AM or FM radio. We’ve compiled three categories of podcasts that high school and college students listen to — shows that are (1) unscripted and funny, (2) informative, and (3) immersive. Tuning In to Funny and Unscripted […]
Podcast Content Ideas for Your University
Great content fills a need and piques your curiosity. It’s about answering your audience’s questions by having interesting and exciting conversations. This is why podcasts work so well, especially when you want to engage your audiences. It becomes a platform for your community to ask questions about your institution. People who listen to your podcasts […]
Three Reasons to Have Podcasts in Your Marketing Mix
Whether your mission is to reach more potential students or highlight your campus culture, podcasting is a great channel to show what it’s like to be part of your community. A recent study shows that podcast listeners have become more invested and engaged. In fact, an average listener consumes 8 podcasts per week, while avid […]
Get Your Alumni Community to Listen: Experts Share Tips on Podcasting
Bringing Ideation and Podcast Production Expertise to Schools and Universities For three years, internet users listening to podcasts via smartphone and mobile devices increased to 34% monthly. A study by Global Web Index shares that younger audiences, Gen Z and Millennials, spend almost an hour (58 minutes) tuning in to podcasts. To respond to this […]
All the Data and Tips You Need to Launch Your Alumni Podcast
COVID-19 forced an abrupt shift in community building. Traditionally, alumni engagement played out mainly through face-to-face events. Many universities and colleges accelerated and prioritized digital campaigns. Engaging audiences through these channels is now a top priority. But, what platform should you invest in? Taking the Road Less Traveled can be a Fruitful Journey Video conferencing […]
How a Podcast Virtual Assistant Will Elevate Your Show
Learn why you should hire a virtual assistant for your podcast. Save valuable time and money — and gain so much more. Find the expertise you need, so you can take your show to the next level.