Brand Consistency for Higher Education Podcasts
Podcast consistency isn’t just about sticking to a schedule. It’s also about creating a cohesive brand narrative over the long run. In a world with so many unknowns, podcast audiences want to know that your podcast will consistently deliver high-quality, worthwhile content that sticks with a theme. With a relevant and consistent theme, you’ll keep […]
How to Stay Consistent with Podcasting
Lots of creators start podcasts, but how many stay consistent? It can be tempting to give up podcasting after a couple of months of low-performing content. But achieving podcast success might not be as far off as you think—research shows that if your podcast gets 25-30 downloads per month, you’ll already be in the top […]
Podcasters’ Perspectives on Holiday Breaks
Holiday breaks can be a time of uncertainty for podcasters. As the holiday season approaches, numerous are seemingly left unanswered. How do you decide whether or not to publish over a break? If you do publish, what do you publish? How do you announce a break? And how do you navigate returning to content production […]
How to Announce a Holiday Break: Podcast Edition
Navigating the holidays as a podcast creator can be challenging. During this time, many content creators choose to take a break. Now, there’s nothing wrong with taking breaks. In fact, we recommend it! Taking time away from the pressures and responsibilities of content creation can ensure that you’re feeling rested and ready to continue making […]
Community Development and Growth
Podcast listeners are some of the most enthusiastic audiences in the media market— successful podcasts have listeners who keep returning week after week and month after month for new episodes. But what aspects of a higher education podcast draw these listeners in, and why do they willingly dedicate time to it even as they juggle […]
Podcast Growth: What Is It, and How Can You Achieve It?
When you think of the phrase podcast growth, you might think of metrics and data. This information often includes highest performing episodes, subscriptions, reviews and ratings, the number of downloads and listens per episode, times the episodes were downloaded, listening lengths, listener demographics such as location, number of shares and website traffic, to name a […]
Podcast Review
Initially, choosing a podcast topic might seem easy. Just pick a subject you want to explore and start, right? Although you might be tempted to figure out the details of your topic later on, planning those details now can ensure your podcast starts off strong. Podcast review criteria There are a few criteria that […]
3 Steps for Finding Your Podcast Niche
In an ideal world, the first podcast topic you choose is entirely unique. You’d be the only podcaster covering your chosen topic, so all listeners would automatically tune in to listen to your podcast. You wouldn’t have to worry about differentiating your topic from others, because there would be no competition. But in the real […]
4 Non-academic Podcast Topics for Your Institution
Career podcasts and the student/alumni spotlights are popular podcast choices.There are a decent amount of university-based podcasts and social media channels out there with one of those topics. While these topics certainly provide useful information to their audiences, they focus on aspects of the higher education experience that are already widely discussed. Students are used […]
Podcasts College Students Listen To
A recent study showed that younger audiences spent more than twice the time listening to podcasts compared to AM or FM radio. We’ve compiled three categories of podcasts that high school and college students listen to — shows that are (1) unscripted and funny, (2) informative, and (3) immersive. Tuning In to Funny and Unscripted […]