What Does it Mean to Go Viral?

Going viral. You’ve probably seen posts on social media platforms like TikTok blow up overnight, or maybe you’ve seen YouTube videos gain traction within mere hours. Going viral on these platforms is often a mix of intentional content creation skill, creator attention to the target audience and latest trends and knowledge of algorithms.  But what […]

The Art of Podcast Virality

Podcast virality occurs when a podcast experiences a sudden spike in attention, whether in the form of episode listens and downloads or social media shares and likes. Because podcast virality is often a multiplatform event, podcasters who want to achieve increased audience attention should maintain an active presence on the platforms that their audiences are […]

Podcasters on Diversity and Inclusion

Diversity and inclusion within the podcasting world takes on many forms. Podcasters can focus on a series of topics centering around the theme of diversity and inclusion within their content, feature guests from diverse backgrounds on their episodes, or share their platform with co-hosts from different backgrounds.  Regardless of the approach, thoughtful podcasters aim to […]

Ethan Fixell on Podcast Superfans

Podcast superfans are a valuable aspect of successful podcasts. Superfans not only consistently engage with podcasts themselves but can also boost podcast engagement by spreading the word about your show. Earning the dedication of casual listeners requires a dynamic and interactive process of targeted marketing and successful communication of enthusiasm and excitement. Accomplishing this can […]

Turning Podcast Listeners into Superfans

While superfans might be in the minority of listeners, they can make a big impact on your brand. These listeners begin as first timers, then become occasional listeners. Occasional listeners become regular listeners, regular listeners become fans and fans become superfans.  Through a series of positive interactions and experiences with your podcast, listeners form a […]

What Are Podcast Superfans?

Lots of podcasts have fans—listeners who admire and show continuous interest in the content shared. But how many podcasts have superfans? You know, the people who are so invested in their podcast of choice that they not only willingly carve out time in their busy schedules to keep up with that podcast, but also become […]

A Marathon, Not a Sprint: Podcasters on Podcast Consistency

Successful podcasts all have one thing in common: consistency. From steadiness with podcast content to establishing a regular content release schedule and developing frequent marketing strategies, staying consistent with podcast production and marketing is key for fostering podcast growth.   But maintaining the production of quality content and keeping up with scheduling and marketing responsibilities is […]

Brand Consistency for Higher Education Podcasts

Podcast consistency isn’t just about sticking to a schedule. It’s also about creating a cohesive brand narrative over the long run. In a world with so many unknowns, podcast audiences want to know that your podcast will consistently deliver high-quality, worthwhile content that sticks with a theme.  With a relevant and consistent theme, you’ll keep […]

How to Stay Consistent with Podcasting

Lots of creators start podcasts, but how many stay consistent? It can be tempting to give up podcasting after a couple of months of low-performing content. But achieving podcast success might not be as far off as you think—research shows that if your podcast gets 25-30 downloads per month, you’ll already be in the top […]

Podcasters’ Perspectives on Holiday Breaks

Holiday breaks can be a time of uncertainty for podcasters. As the holiday season approaches, numerous are seemingly left unanswered. How do you decide whether or not to publish over a break? If you do publish, what do you publish? How do you announce a break? And how do you navigate returning to content production […]