What Are Podcast Superfans?

Lots of podcasts have fans—listeners who admire and show continuous interest in the content shared. But how many podcasts have superfans? You know, the people who are so invested in their podcast of choice that they not only willingly carve out time in their busy schedules to keep up with that podcast, but also become […]

A Marathon, Not a Sprint: Podcasters on Podcast Consistency

Successful podcasts all have one thing in common: consistency. From steadiness with podcast content to establishing a regular content release schedule and developing frequent marketing strategies, staying consistent with podcast production and marketing is key for fostering podcast growth.   But maintaining the production of quality content and keeping up with scheduling and marketing responsibilities is […]

Brand Consistency for Higher Education Podcasts

Podcast consistency isn’t just about sticking to a schedule. It’s also about creating a cohesive brand narrative over the long run. In a world with so many unknowns, podcast audiences want to know that your podcast will consistently deliver high-quality, worthwhile content that sticks with a theme.  With a relevant and consistent theme, you’ll keep […]

How to Stay Consistent with Podcasting

Lots of creators start podcasts, but how many stay consistent? It can be tempting to give up podcasting after a couple of months of low-performing content. But achieving podcast success might not be as far off as you think—research shows that if your podcast gets 25-30 downloads per month, you’ll already be in the top […]

Podcasters’ Perspectives on Holiday Breaks

Holiday breaks can be a time of uncertainty for podcasters. As the holiday season approaches, numerous are seemingly left unanswered. How do you decide whether or not to publish over a break? If you do publish, what do you publish? How do you announce a break? And how do you navigate returning to content production […]

How to Announce a Holiday Break: Podcast Edition

Navigating the holidays as a podcast creator can be challenging. During this time, many content creators choose to take a break. Now, there’s nothing wrong with taking breaks. In fact, we recommend it! Taking time away from the pressures and responsibilities of content creation can ensure that you’re feeling rested and ready to continue making […]

Community Development and Growth

Podcast listeners are some of the most enthusiastic audiences in the media market— successful podcasts have listeners who keep returning week after week and month after month for new episodes. But what aspects of a higher education podcast draw these listeners in, and why do they willingly dedicate time to it even as they juggle […]

Podcast Growth: What Is It, and How Can You Achieve It?

When you think of the phrase podcast growth, you might think of metrics and data. This information often includes highest performing episodes, subscriptions, reviews and ratings, the number of downloads and listens per episode, times the episodes were downloaded, listening lengths, listener demographics such as location, number of shares and website traffic, to name a […]

Podcast Review

Initially, choosing a podcast topic might seem easy. Just pick a subject you want to explore and start, right? Although you might be tempted to figure out the details of your topic later on, planning those details now can ensure your podcast starts off strong.   Podcast review criteria  There are a few criteria that […]

3 Steps for Finding Your Podcast Niche

In an ideal world, the first podcast topic you choose is entirely unique. You’d be the only podcaster covering your chosen topic, so all listeners would automatically tune in to listen to your podcast. You wouldn’t have to worry about differentiating your topic from others, because there would be no competition.   But in the real […]