A recent study showed that younger audiences spent more than twice the time listening to podcasts compared to AM or FM radio. We’ve compiled three categories of podcasts that high school and college students listen to — shows that are (1) unscripted and funny, (2) informative, and (3) immersive.
Tuning In to Funny and Unscripted Conversations
According to a report from Spotify, podcasts have become more than just entertainment for Gen Z/Millenials. They are looking for shows that help them find new perspectives and understand complex issues they face in their lives. Another study found that two-thirds of 13–34-year-olds prefer unscripted podcasts and want their host to be funny. These podcast shows hit the spot of unscripted, authentic, and funny podcasts enjoyed by their young listeners.
Teenager Therapy
Podcasts are equally effective in reaching the alumni community as social media and other digital platforms. Here are some of the reasons why:
Five energetic teens sit down and discuss the struggles of being a teenager. The show and hosts built a comfortable space for Gen Zs to talk about topics that need to be discussed, even if they’re uncomfortable. They cover topics like sex, virginity, and physical validation that teenagers might have difficulty discussing with their families.
Why it works
The show advocate for being respectful toward each other, regardless of differing viewpoints. They acknowledge that there’s no correct answer to a difficult question and encourage people to have an open mind about these issues.
Check out this episode:
What this means for your podcast
Shows run by students for students build trust and instant connection. Getting your students involved in the content planning process can be beneficial.
Pardon My Take
Why it works
Despite the lengthy 2-hour episodes, the relaxed format of the show is exactly what college sports fans love. It doesn’t follow a structure and provides a free-flowing discussion, much like when you’re hanging out with your friends talking about the latest on sports. The hosts have great chemistry and are easy to listen to.
Check this episode:
What this means for your podcast
Unscripted conversations are valuable to passionate community members. Consider having free-flow format episodes or segments on the show.
Listening to Informed Discussions
A recent study shows that 62% of 18 to 24-year-old American podcast listeners tune in to podcasts to inform their conversations with their friends. More and more young listeners lean on podcasts to answer hard or personal questions or find solutions for their problems, from time management to self-improvement and tips to survive school and college. 
Ted Talks Daily
The show gives listeners access to hundreds of educational podcasts — a wealth of diversified content from politics, science, relevant innovations, discoveries, and inspirational speeches. Host and journalist Elise Hu talk to every expert imaginable for thought-provoking ideas on almost every subject under the sun.
Why it works
The show gives listeners access to hundreds of educational podcasts — a wealth of diversified content from politics, science, relevant innovations, discoveries, and inspirational speeches. Host and journalist Elise Hu talk to every expert imaginable for thought-provoking ideas on almost every subject under the sun.
Check this episode:
What This Means for Your Podcast
Intentional messaging for learning is important to your audience. Include topics that cover crucial issues affecting your immediate community.
Adult ISH
The show is an award-winning advice, storytelling, and culture podcast, hosted by twenty-something Nyge Turner. They deep dive into conversations about personal adulting stories, and practical tips from special guests. The pod squad tackle every #adulting subject possible, with humor and heart. It’s a great show for older teens who are headed into college.
Why it works
The show is run and produced by young adults, which makes the laugh out loud moments and honest discussions relatable. They tackle topics that really resonate with the young crowd, like holding it altogether, high school hierarchy and the fear of growing up. Topics that make its listeners feel heard and understood.
Check this episode:
What this means for your podcast
Tell personal stories that are helpful. Tap into the relatable elements of your podcast.
True Crime Resonate
Young audiences find true crimes to be immersive because of its storytelling format. To them, it’s like the campfire stories, minus the actual camp.
Why it works
Most fans rave about how the show is well-researched and often enlightening. It has a mellow pace and provides an investigative journalism take that makes the show sound like This American Life, but for True Crime.
Check this episode:
What this means for your podcast?
High production value and immersive audio storytelling elements create an immersive experience. Consider adding in music and audio clips for a better listening experience.
What’s your favorite podcast?
What podcasts inspire you? Tell us what’s on your playlist! Drop your faves in the comment section ⬇️
